Four returns / Three zones: de essentie van een business model voor ecosysteemherstel

Wereldwijd is 2 miljard ha land gedegradeerd. De kracht en kapitaal van business en investeerders is nodig om dat te realiseren.

In zijn zoektocht naar de actieve betrokkenheid van de private sector bij ecosystemen en biodiversiteit heeft Willem Ferwerda, voormalig directeur van IUCN NL, en oprichter van Leaders for Nature, een nieuw model ontwikkeld. Hij heeft daartoe de Ecosystem Return Foundation opgericht samen met business schools (RSM), McKinsey,  IUCN CEM en anderen. In deze workshop licht hij zijn queste toe.

Willem Ferwerda

Bio Willem Ferwerda

Willem is founding director of the Ecosystem Return Foundation, an international organisation with the aim to restore large-scale degraded ecosystems through partnerships with business and investors.

The Ecosystem Return Foundation supported by, companies, investors, business schools, universities and international institutions, like McKinsey, Rotterdam School of Management, APG Asset Management, FMO, Baker & McKenzie, UNCCD, UNEP, Wageningen University and IUCN.
In 2012 Ferwerda was appointed Executive Fellow Business & Ecosystems at the Rotterdam School of Management – Erasmus University and Special Advisor of the IUCN Commission Ecosystem Management. Between 2000-2012 Ferwerda was director of the Dutch office of IUCN, the International Union for Conservation of Nature. In that period he created the Ecosystem Grants Programme, a fund that financed 1,500 local conservation projects in 40 tropical countries.

In 2005 he founded Leaders for Nature, an international business network on biodiversity and ecosystems, now active also in India and Brazil. He convened 80 CEOs to sign an open letter to the Dutch government, which led to the Dutch governmental Taskforce on Biodiversity and Natural Resources. In 2010 he signed an agreement on business & biodiversity between VNO-NCW, the Confederation of Netherlands Industry and Employers and IUCN NL. It resulted in the platform on Biodiversity, Ecosystems and Economy.

Ferwerda is an entrepreneurial expert in stakeholder management, and aligning policies and interests. He is board member and advisor of institutions and companies such as the Charles Darwin Foundation (Galapagos), the World Land Trust (UK), Camunico and Princess Irene’s Nature College Foundation. Ferwerda studied tropical ecology and agriculture, environmental science and management in the Netherlands (University of Amsterdam) and Colombia (Universidad Nacional, Bogotá).